The timeline of the evolution of an iPhone app

UI/UX, what a sexy and exotic word. It has made people feel ecstasy , like GODIVA chocolates. This is the history of our adventure in the messing yet gorgeous UI/UX world. We hope this post may help people who do their own projects.

Ver. 1  Oct. 12 2011

This is a starting point of our product. Our name was Mealout at the beginning. The design was not fancy yet it showed the minimal viable design of our initial concept, which is to find friends to eat with from now in a quick way.

Ver. 2  Oct. 24 2011

No big changes from the first version in terms of functions. However we changed the design to be restaurant-menu-istic.  

Ver. 3  Nov. 12 2011

We got rid of the map-based finding friends interface and started to create a simple list of friends who are available to eat with right now. We temporary changed our name to Goohangout.  It’s the combination of Gohan, which means meal in Japanese and hang out. 

Ver. 4  Nov. 18 2011

We changed our name again to MealAmigo. From this moment, we started trying to find out the best solution for a user to post he/she is hungry within one action.

Ver. 5  Dec. 2 2011

We changed the main color of the product to orange. We struggled with making an effective way of the list of friends who are hungry now. We thought it would be a good idea to show the remaining times of friends’ hungers.

Ver. 6  Dec. 12 2011

This version was a turning point of our product. We remember that Path was in huge hype at this moment and we learned a lot from it. Hence, the product design became “pathy”. Of course, we changed the name again. It was hhhungry (and sounds hungry).

Ver. 7  Dec. 24 2011

It shows the trace that we pivoted and went to crazy. We changed our concept to set month schedules of eating with friends. It was interesting and we learned what we wanted to make, but we lost huge time. Anyway. we moved to the next.  

Ver. 8  Jan 12 2012

This design was the UI/UX for the first closed beta. We focused on two functions, one was that users can post they are hungry now and see the list of friends who are available for meals now concurrently within single tap and the other was that users can see friends who are eating with friends now to join them.
Ver. 9  Feb. 24 2012

This was a resistance. We decided to fucus on one button and one function. We abandoned the function to find friends who are eating now to join them. It was a tough decision. We enabled users to find friends to eat with now not NOW but TODAY. And, of course, we changed the name again n’ again. Our name is eventually hungry. We finally succeeded in escaping from being “pathy”. It looks like SoundHound? Please shut up your mouth.

Ver. 10  Apr. 14 2012

Finally, we made a revolution (in our UI/UX history). Please please look at the latest version on your iPhone from here!

Bon Appetit:P

UI/UX designer 
Shinsuke a.k.a DEUTSU
http://twitter.com/deutsu